Advice for marketing a print newsletter

[Dien Rice]

Hi Georjina,

I also wanted to mention a few words about copywriting...

Someone in the business needs to be able to do copywriting or be good at sales, I would say. People usually need to be convinced to spend their money, because they have many options to spend their money on... Otherwise, you could struggle to make sales.

I see copywriting as really the science of persuasive psychology, as applied to commerce. There are things that work, and things that don't, and people have tested and tested these things a million times over the past decades... It's good to learn what works!

I think developing your copywriting/sales/persuasion skills are "assets" that will "pay off" for you for the rest of your life...

I've used my own copywriting knowhow for many other things, as well... For example, I've helped my wife draft persuasive emails to her boss, when she wants a change in relation to her work. She has a pretty good "success rate" - and it's all by using the psychology I learned from studying copywriting (I carefully choose which "emotional hot buttons" to "push!")... In another context, I used my copywriting skills to write a letter to help a business I'm involved with to win a potentially highly lucrative contract...

So, if you learn it, there are many other places you can apply those skills too, that you probably haven't even thought of yet...

In fact, learning these skills could completely change your life, for the better!

Best wishes,

Dien

This was going to be for independent accountant's and bookkeeper's (be surprised how many want something else except the businesses their clients operate. Weird.)

Anywho, decided to hold off on the idea. Have a meeting with a credit union manager to give a 45 minute talk in January on "Cash Flow and Small Business", my area of expertise.

After seeing the initial materials I intend to use, and spending a half hour listening to her own frustration with their small business customers, may give me the answers I'm looking for.

Dien: Yep, have a copywriting course from John Carlton I'm studying and copying everything by hand from Halbert, Ogilvy, Suarez, etc. Have to remember it's a learning process.

[quote=Georjina;37405]I'm on Dien's Hidden Business Letters list (and a past paid subscriber too). There are some business ideas in them that I did research on but never implemented (life got in the way). Now I want to turn some of those ideas into a paid newsletter, and offer generic business plans to go with the ideas from my newsletter.