The franchise for the homeless guy...signs.

[GordonJ]

recently posted about at the Cult of Copy Facebook Group.

Let's see.

Signs got ATTENTION.
Stimulated INTEREST.
DESIRE for more of the story behind the signs.
CONCLUSION. Tips.

A hat, hoodie, sunglasses and denim collegiate jacket comes with the Franchise kit. Only one per city though, don't want to dilute the brand.

Good stuff Glenn. Made ME believe the guy was a genius, albeit, I know better.

Gordon

Originally Posted by Glenn

Thanks Gordon,

I gotta THINK about how I can use
the SIGN GUYS Trial close.

THE Set up is the key.

I - Homeless Guy uses Positive Energy - SELF DEPRECATING -
Humorous Signs to Boost His Tips.

"The Wife Got The Mansion and The Mercedes"

(ALLITERATION TOO!)

II - Video Guy comes over and thinks to P*AY The Sign Guy
to show off his signs - for ONLY the Cost of a Bottle of Beer.

III - Homeless Guy RENAMES the Video Guy, "Dave Letterman"

REBRANDS himself.

Using Dave's "TOP TEN LIST."

Except says, "TOP TEN SIGNS"

IV - Goes thru his Cardboard Signs. Many of which MAKE FUN of Famous People.
VERY CLEAR he has read - At Least - The Title of Their Books.

Sign Guy says, "I read Tony Robbins Book about THE GIANT."

He LAMPOONS:

"The Secret.
"Oprah
"Tony Robbins

WHICH I LOVED. Cuz he has a Point. You cannot READ a Book and Have
it Change your Life. You GOTTA TAKE ACTION.

Flips over a sign that says, "LIVING THE DREAM!"

V - You Know The Quote, "ALWAYS BE CLOSING?"

The SIGN GUY - Realizing he has the Videographer BACKED INTO a Corner
because it would Look BAD - On Video - if he refused to TIP.

HELD OUT HIS TIP JAR to the Camera.

And said, "I Accept Tips."

AND YOU See the Camera Wobble as the Guy behind the Video Camera
frantically digs thru his pockets.

GREAT EXAMPLE of How to Set Up a S*ales
Situation where the B*uying Prospect CANNOT SAY "No."

Without looking REALLY BAD.

Thanks,
Glenn

[Glenn]

Thanks Gordon,

We gotta Figure out how to set up a Harvey Brodie
Toll Gate Situation.

Ethically set up systematic situation
where People buy simply because Their Ego is involved.

EXAMPLE I - The video Guy would LOOK bad on his own video
if he didn't Fork over some Cash to the Homeless guy.

Example II - below.

MULTI-M*Illionaire TIGHTWAD - Gary got himself into a situation where his NEW RADIO Salespeople were
looking to Him to Supply a Genius S*Ales Script at a Trade Show in
24 hrs.

I had such a B*illion D*ollar S*ales Script - which Is So Simple
Gary could LEARN it in an hr.

Then TEACH IT and Take all the Credit to a few dozen of his untrained
Radio Station team members.

So rather that BE EMBARRASSED - Gary Forked over the Cash.

Thanks,
Glenn

From my Big Brass Ones Post...

MY ANSWER - "Ha ha! I remember you. You TIGHTWAD M*illionaire You. Email me back at [email protected] - WHEN YOU ARE DESPERATE. And instead of 30,000.00 That Clients Pay. For Only 5 Grand I'll walk you thru 2 Scripts that Grossed more than 2 B*illion and Built and s*old 4 Companies for my mentor Walter Hailey - that He never wrote down Anywhere - but I Paid 44,000 SMACKERS for. 4 Question NLP Hot Button Script. And 3-Step Invisible Trial Close Script. (And 6 Months later Gary Did P*A*Y. He Was Btwn a Rock and a Hard Place - had to train his team to get leads at a Radio Trade Show.)

[GordonJ]

You used a Harvey Brody technique. The superpowerful method:

Call me when you are between a rock and a hard place, but,
make sure you have money available when you call.

The ability to say NO, is as powerful a method as there is.

NO, I don't want your business. NO, I don't like the terms. NO, this deal isn't for me.

YES, I have the solution to YOUR problem, but NO, you don't get it today.

Great story, Thanks Glenn.

GordonJ

Originally Posted by Glenn

Thanks Gordon,

We gotta Figure out how to set up a Harvey Brodie
Toll Gate Situation.

Ethically set up systematic situation
where People buy simply because Their Ego is involved.

EXAMPLE I - The video Guy would LOOK bad on his own video
if he didn't Fork over some Cash to the Homeless guy.

Example II - below.

MULTI-M*Illionaire TIGHTWAD - Gary got himself into a situation where his NEW RADIO Salespeople were
looking to Him to Supply a Genius S*Ales Script at a Trade Show in
24 hrs.

I had such a B*illion D*ollar S*ales Script - which Is So Simple
Gary could LEARN it in an hr.

Then TEACH IT and Take all the Credit to a few dozen of his untrained
Radio Station team members.

So rather that BE EMBARRASSED - Gary Forked over the Cash.

Thanks,
Glenn

From my Big Brass Ones Post...

MY ANSWER - "Ha ha! I remember you. You TIGHTWAD M*illionaire You. Email me back at [email protected] - WHEN YOU ARE DESPERATE. And instead of 30,000.00 That Clients Pay. For Only 5 Grand I'll walk you thru 2 Scripts that Grossed more than 2 B*illion and Built and s*old 4 Companies for my mentor Walter Hailey - that He never wrote down Anywhere - but I Paid 44,000 SMACKERS for. 4 Question NLP Hot Button Script. And 3-Step Invisible Trial Close Script. (And 6 Months later Gary Did P*A*Y. He Was Btwn a Rock and a Hard Place - had to train his team to get leads at a Radio Trade Show.)

[Dien Rice]

Originally Posted by GordonJ

You used a Harvey Brody technique. The superpowerful method:

Call me when you are between a rock and a hard place, but,
make sure you have money available when you call.

The ability to say NO, is as powerful a method as there is.

NO, I don't want your business. NO, I don't like the terms. NO, this deal isn't for me.

YES, I have the solution to YOUR problem, but NO, you don't get it today.

Hi Gordon,

Some cultures have bargaining as a pervasive part of the culture... Bargaining is an everyday thing!

(In contrast, in the West, many of us don't have much experience in bargaining... As a result, we're not as good at it!)

One of the key tactics in bargaining (as you would know) is the "walk away" tactic... "Nah, I'm not that interested. I'm walking away..."

Sometimes, when this happens, the seller will say - "Wait! Come back! I'll give it to you for a lower price!"

They don't want to lose the sale!

The "walk away" is the same as the "No" tactic... and it can be very powerful!

Of course, if you walk away and the seller doesn't call you back... You can always return later...

Best wishes,

Dien

[Dien Rice]

Originally Posted by Glenn

Thanks Gordon,

We gotta Figure out how to set up a Harvey Brodie
Toll Gate Situation.

Ethically set up systematic situation
where People buy simply because Their Ego is involved.

EXAMPLE I - The video Guy would LOOK bad on his own video
if he didn't Fork over some Cash to the Homeless guy.

Example II - below.

MULTI-M*Illionaire TIGHTWAD - Gary got himself into a situation where his NEW RADIO Salespeople were
looking to Him to Supply a Genius S*Ales Script at a Trade Show in
24 hrs.

I had such a B*illion D*ollar S*ales Script - which Is So Simple
Gary could LEARN it in an hr.

Then TEACH IT and Take all the Credit to a few dozen of his untrained
Radio Station team members.

So rather that BE EMBARRASSED - Gary Forked over the Cash.

Thanks,
Glenn

Hi Glenn and Gordon,

Denny Hatch, following in the footsteps of the late highly successful direct marketer Axel Andersson, identified "flattery" as one of the key reasons people buy...

Flattery works in that people feel flattered - they feel special - if they buy the product.

Apple's early iPod and iPhone ads used flattery - thanks to the ads, people who bought the products felt special and cool...

Even Apple's 1997 ad, "Here's to the crazy ones"... I would say used flattery.

Its message was, if you buy an Apple computer, you are like these genius rebels in the ad (like Einstein, Martin Luther King, John Lennon, and so on)!



https://www.youtube.com/watch?v=tjgtLSHhTPg

Flattery is not identical I think to what Glenn is saying - but it is related to it, I think...

People feel like they are not bad people - more like they are good, and will look good in front of others - if they "buy"!

Best wishes!

Dien