SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Reply
 
Thread Tools Display Modes
  #1  
Old May 24, 2021, 11:36 AM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,465
Default E. Joseph Cossman and some cute puppies...

Quote:
Originally Posted by Glenn View Post
Thanks Dien,

Thank You Gary Halbert.

The Only Copywriter We Know Who Had a Pink Caddy
Copywriting TEST SYSTEM

Now that we know the DRUG-LIKE Reaction We Are Looking for.

I Found something ELSE that Triggers BRAIN DRUG Endorphins.
It fits in Your Pocket.
Hi Glenn,

Thanks for sharing all that!

This reminds me of a story that comes from E. Joseph Cossman... that's my memory, anyway...!

I think this is from his book "Making It!" which he co-wrote with a guy named William A. Cohen.

It's not as well known as his other book on mail order, but it's still a fantastic book. "Making It!" is actually one of the very first books I ever bought on entrepreneurship, and it really inspired me.

He talks about sending out press releases - and he'd use any excuse for a press release.

He gives an example of his dog having puppies. What he did was he wrote a press release about his new puppies, and released it to the local media.

But what he also did (this is the clever bit) was he put the puppies in a box or tray, and he lined the tray with fliers.

I think they were fliers probably for Cossman fly cake - which was a product he was selling for killing flies.

He took photos of the cute puppies (with the fliers as the liner), and sent it out with the press release!

I think it got some local media coverage of his new puppies. But because the tray was lined with his fly cake fliers, he also got a bit of free advertising in there, too, for his product!

That's my memory - I don't have the book right now easily accessible to check...

He used the cute photos of his new puppies to help get media coverage, and also to sell his "fly cake!"

Thanks a lot, Glenn! I really love your stuff.

Best wishes,

Dien
__________________
Reply With Quote
  #2  
Old May 24, 2021, 02:06 PM
Glenn Glenn is offline
Senior Member
 
Join Date: Oct 2006
Posts: 1,366
Default A Mentor Who Makes 25K A Day w/A MISTAKE

Thanks Dien,

When I Worked with Ken he was Consulting on 800,000.00 Projects.

One of my FAVORITES I use in Emails.

Ken Takes a Screen Shot of a "Client Progress Report" Page.

Makes A "Mistake" And Also puts the Facing Page "Client Progress Summary"
in The Photo. With the 2nd Clients name Blurry.

While Ken Discusses PROJECT #1.

The Client Interrupts and Says, "I'm Mad you didn't Share this Other Idea You are
using to make this other Client so much money."

Ken Pretends ignorance.

Ken - "What "Other Client is That?"

Irate Client - The Client Summary I can only see 3/4 of on the left side of the
3-Ring Binder. THAT'S what Client!

Ken - "Oh? But You Told me You Didn't want to hear any New Ideas?

Client - "Forget What I said, "How Did the other client make 1.2 Million? And Can You Adapt the idea for me?

Ken - "Well. Probably. You've Caught me by Surprise. Let me Write Something Up and Get it to you."

Client - "You Do that."

Heh heh heh

Thanks,
Glenn

P.S. - I've Figured out a way to use this idea in Emails to Clients and prospects. Works Great.

No Selling. They Sell themselves.

All you need is a computer. And Internet Connection. Phone Helps too.
Reply With Quote
  #3  
Old May 27, 2021, 04:00 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,465
Default Curiosity plus greed... back to the Bat Cave!

Quote:
Originally Posted by Glenn View Post
Thanks Dien,

When I Worked with Ken he was Consulting on 800,000.00 Projects.

One of my FAVORITES I use in Emails.

Ken Takes a Screen Shot of a "Client Progress Report" Page.

Makes A "Mistake" And Also puts the Facing Page "Client Progress Summary"
in The Photo. With the 2nd Clients name Blurry.

While Ken Discusses PROJECT #1.
Hi Glenn,

One thing I like about that idea is, not only do you have the hint of some amazing future results for the client, but also...

There's a strong whiff of mystery about it, which gets their curiosity going...

Everyone loves a mystery...

That's a powerful combination of curiosity with desire for success (and moolah)!

Wow... What a combination.

Curiosity can be very powerful, but I think it's probably even more powerful when it's combined with other emotions.

Thanks again for sharing that, Glenn...

I'm going to think about this. I'm sure it's going to stimulate some pretty cool ideas. I've gotta figure it out in my Bat Cave...

Thanks a lot!

Best wishes, Dien
__________________
Reply With Quote
  #4  
Old May 27, 2021, 04:51 PM
Glenn Glenn is offline
Senior Member
 
Join Date: Oct 2006
Posts: 1,366
Default Directions on How to Make Extra Cash w/The Mastermind Principle

Thanks Dien,

The Foundation of all of our Lotto Ticket Flirt Tipping Stories
is the Electrical MASTERMIND Created Btwn You And a Waiter, Waitress,
Barmaid or Drive Thru Cashier.

Sometimes called "TRUST & RAPPORT."

So I Wanted To EXPLAIN how The Mastermind Idea Actually Works.

BUT Couldn't Find any Step By Step DIRECTIONS.

Am Now Writing up my Own Directions.

AND
THEN
I
Remembered my Medium.com TESTS.

Million Dollar idea filled articles IGNORED.

While Goofy CELEBRITY Articles Get 20 TIMES More Views.

A Recent Big Winner:

"How Taylor Swift Punched Herself in The Face On Stage and Chipped a Tooth."

So.

I added a DOZEN Celebrity Chapters to The Front of
my Book Outline.

Thanks,
Glenn
==========
==========

https://rentamentor-56426.medium.com...7e14f2a7d3685a
Reply With Quote
  #5  
Old May 27, 2021, 05:55 PM
Millard Grubb Millard Grubb is offline
Senior Member
 
Join Date: Nov 2011
Location: The Ozarks
Posts: 371
Default Re: Directions on How to Make Extra Cash w/The Mastermind Principle

Thanks for the link...

I read through the post and was entertained greatly by all you mentioned.

I did notice one thing that sparked a thought...

You mentioned a dog video that made a lot of money...

You mentioned earlier that cat videos are watched 20 times more than dog videos... (You can see where I am going)

Unless the dog video is very, very specific to the particular dog... can the same thing be done with a cat video?
Reply With Quote
  #6  
Old May 28, 2021, 04:35 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,465
Default I'm seeing a lot of Masterminds I hadn't seen before...

Quote:
Originally Posted by Glenn View Post
Thanks Dien,

The Foundation of all of our Lotto Ticket Flirt Tipping Stories
is the Electrical MASTERMIND Created Btwn You And a Waiter, Waitress,
Barmaid or Drive Thru Cashier.

Sometimes called "TRUST & RAPPORT."

So I Wanted To EXPLAIN how The Mastermind Idea Actually Works.

[...]

https://rentamentor-56426.medium.com...7e14f2a7d3685a
Hi Glenn,

Your posts have sparked a flurry of thoughts about Masterminds, and I'm seeing them now where I had never seen them before... And as operated by many successful entrepreneurs...

I have no doubt that this cascade of thoughts is going to turn into something very profitable and probably a lot of fun, too!

That's as I practice my own implementations of what I've learned from you about Masterminds...

Even though I think I've learned only a tiny fraction of what you know about...

Thanks again, Glenn. Really appreciate it!

Best wishes,

Dien
__________________
Reply With Quote
  #7  
Old June 2, 2021, 11:26 AM
Millard Grubb Millard Grubb is offline
Senior Member
 
Join Date: Nov 2011
Location: The Ozarks
Posts: 371
Default Re: I'm seeing a lot of Masterminds I hadn't seen before...

Quote:
Originally Posted by Dien Rice View Post
Hi Glenn,

Your posts have sparked a flurry of thoughts about Masterminds, and I'm seeing them now where I had never seen them before... And as operated by many successful entrepreneurs...

I have no doubt that this cascade of thoughts is going to turn into something very profitable and probably a lot of fun, too!

That's as I practice my own implementations of what I've learned from you about Masterminds...

Even though I think I've learned only a tiny fraction of what you know about...

Thanks again, Glenn. Really appreciate it!

Best wishes,

Dien

All this talk about MASTERMINDS got me to thinking.

I know that Glenn has tested a choice between cash and lotto tickets with waiters and waitresses in restaurants and other places. The lotto tickets work well.

What I was thinking... what about chocolate? I know that chocolate does nifty things in the brain... would it affect a server in the same way? I realize that most people don't go around with candy bars in their pockets, and lotto tickets are easy to carry.

Anyone try it?
Reply With Quote
  #8  
Old June 2, 2021, 02:56 PM
Glenn Glenn is offline
Senior Member
 
Join Date: Oct 2006
Posts: 1,366
Default Chocolate KISSES or LOTTO Tickets - Which 1 Do Women Pick?

Thanks for Asking Millard,

An Amazing # of Women DO Not Like Chocolate.

Here is what Happens when I Test.

***2 Choco Kisses VS a Lotto ticket.***

CHOCOLATE ALWAYS WINS - if she Loves Chocolate.

IF Not.

The Lotto ticket Wins.

A 50 year old Bank Teller - Almost MELTS when I Pull Chocolate Kisses out of my Coat pocket.

So.

DIFFERENT Rules for Chocolate Flirt Tipping.

I'd Say 70/30 - In Favor of Chocolate Kisses.

I only use Dark Chocolate.

Thanks,
Glenn
Reply With Quote
  #9  
Old June 2, 2021, 04:01 PM
Millard Grubb Millard Grubb is offline
Senior Member
 
Join Date: Nov 2011
Location: The Ozarks
Posts: 371
Default Re: Chocolate KISSES or LOTTO Tickets - Which 1 Do Women Pick?

Quote:
Originally Posted by Glenn View Post
Thanks for Asking Millard,

An Amazing # of Women DO Not Like Chocolate.

Here is what Happens when I Test.

***2 Choco Kisses VS a Lotto ticket.***

CHOCOLATE ALWAYS WINS - if she Loves Chocolate.

IF Not.

The Lotto ticket Wins.

A 50 year old Bank Teller - Almost MELTS when I Pull Chocolate Kisses out of my Coat pocket.

So.

DIFFERENT Rules for Chocolate Flirt Tipping.

I'd Say 70/30 - In Favor of Chocolate Kisses.

I only use Dark Chocolate.

Thanks,
Glenn

Ha! So I guess you are saying if someone likes chocolate, they'll take chocolate.

Seems like with the lotto ticket it is more of a "greed gland" response hoping for a big win instead of a dollar. Makes perfect sense to me.

Now, Glenn, have you ever tried a $5 bill or higher versus a lotto ticket?
Reply With Quote
  #10  
Old June 4, 2021, 03:57 PM
Glenn Glenn is offline
Senior Member
 
Join Date: Oct 2006
Posts: 1,366
Default LOTTO Tickets Out-Pull Moolah 99% of The Time

Thanks Millard,

When I hold up 5 Singles VS 5 LOTTO tickets.

FedX Driver

Waitress

Begger on The Street.

100% Pick the LOTTO tickets.

However.

I just had a Waitress with a full time JOB - Turn Down a 2nd Lotto Ticket.

A 1.00 bill Tip.

She said, "I feel bad you are giving me so much Money."

Chocolate KISSES work best in Grocery Stores and Banks. Where Cashiers are NOT ALLOWED to Accept money tips.

Thanks,
Glenn
Reply With Quote
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine)

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 04:38 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2025, Jelsoft Enterprises Ltd.