Ambush Marketing Revisited

[Dien Rice]

Thanks Millard,

I have no doubt it's a great way to drum up business!

Would love to hear how it goes down...

Best wishes,

Dien

Originally Posted by Millard Grubb

One of Glenn Osborn"s posts reminded me of some high impact or what I call "Ambush Marketing." (I wrote a report on this type of marketing a few years ago.)

Remembering this type of marketing (think dollar bill letter) caused me to run out and buy a giant bag of small candy bars. I then bought a small glass container.

I filled up the container with the small candy bars and hopped in my car.

It had been months since I did some work for a local educational institution and decided to drop by and gift them with the candy. (BTW, I think Glenn has a special report that goes into this in more detail... I have not read it, but have used "High Impact" methods for years to get attention, whether to book shows or land a business consulting client.

When I showed up and hand-delivered the candy, the secretary almost swooned over me.

She said thanks Mr. Grubb promptly placed the container on her desk for everyone.

Do you think I will get a call when they need some help that I can provide?

Chances are they will.

Next time, I am going to deliver some boxed chocolates.

I'll keep everyone informed as to what happens.

[Millard Grubb]

Last night, I got a text from the person I left the candy jar wanting to see if I was available to do some work for them.

I realize that delivering candy to make an impact takes a little time if you do it yourself locally, but when you live in a small community where everyone knows who you are anyway, why not do it yourself and have a little fun ?

I personally like giving candy since it has a longer effect (as the person is eating it) than say, sending a shoe (Now that I've got my foot in the door).

However, a good, easy, "High Impact" door opener for me has always been a nicely framed "newspaper article" about a prospective client with the results expected reported about in the article.

I seem to remember someone in the past taking this idea and creating a "news broadcast" video and putting it up on Youtube with a private link to a prospect with good results.