My 2023 offer. Here tis:

[GordonJ]

A break for Christmas, but in just a couple of days, a couple of SowPubbers have gotten off to a fast start.

I like to work fast, make plans but get a sales page up, even before the product is ready. Why Not?

The reason I make people do a promotion, is, to get them to think through what they are doing, what they want to see.

So, with a folio, HOTSHEET, or White Paper type first product, there may be more words and information in the promotion than the product has.

Once we have that up, we flesh out several long term pathways, not knowing which one or if any of those we will go down.

It is a process. The initial work is getting off to a fast start, examining, seeing if our thinking is going in the right direction, then adjustments. But having something for sale, in the first week, is almost always part of my process.

Gordon

[trevord92]

Thanks Gordon.

I seem to remember this being called "Ready, Fire, Aim"

Nice tactic and beats procrastination every time

[GordonJ]

Originally Posted by trevord92

Thanks Gordon.
I seem to remember this being called "Ready, Fire, Aim"
Nice tactic and beats procrastination every time

Sort of. More like Fire (test shot), AIM, maybe ready.

Procrastination is indeed, the thief of time. Here us my Christmas gift to the group;

Writing a promotion very first thing, makes you think about who the customer might be, how much and what to say. It may not.

As a tool, it overcomes any thought (procrastination)... Even if it is rough as off brand single ply toilet paper, it will get the job done.

Then, we will put the POP (PictoGrigm Of Persuasion) into play, and there is the tool to flesh out who the TARGET (or Avatar/Prospect/Buyer) is and where and how to get their attention and what to do after that.

Is that single person part of a herd? Where do they gather, and will the same thing work for all (or profitable % ) of them.

Sure, a billionaire is a good target, if you can get millions out of them, but the writing of the promotion first thing is like the first domino in the chain one would be knocking down.

Getting started, is often the hardest part of getting started.

Gordon