I hate it when this happens!

[Dien Rice]

I'm checking my physical mail...

And I get a handwritten note...

Fuming, I think... couldn't they take the time to type it up properly?!!?!

Okay, I'm kidding...

Usually, if I get what seems to be a handwritten note... I pay more attention!

I think... wow, this person has handwritten this note, just for me!

It makes me feel a little special, like it's not a mass-produced note (though it's of course possible that it was)...

What's the bet that these "handwritten" notes get a better response - and thus, better sales, and make more money?

The point of this is to share Denny Hatch's article...

Stating that, in much copywriting - UGLY WORKS!

http://dennyhatch.blogspot.com/2023/...n-windows.html

(There may be some exceptions, such as if you want to give the image of prestige...)

Best wishes!

Dien