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Reload this Page Has anyone ever tried a *triple* readership path?...
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Old May 20, 2009, 04:39 AM
-TW
 
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Default Has anyone ever tried a *triple* readership path?...
I'm trying it out.

The copy (for website) has 3 readership paths.

The usual two -- headlines + body copy and just headlines.

The 3rd path is: certain lines + phrases that pertain to a specific appeal/set of benefits, are highlighted in yellow.

I'll see how it does. I'm just curious if anyone else has tried this.

-- TW
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