Another interview to inspire and motivate

Hi Martin,

Interesting interview.

Multiple streams of income - it's one of the big "secrets" of survival !

Did you know that Jay Conrad Levinson, before he became Mr. "Guerrilla Marketing", himself survived on multiple streams of income?

Yes, in 1991 he wrote a book called "555 Ways To Earn Extra Money". (I think it's out of print but there are plenty of second-hand copies on www.abe.com ). This was written before Jay applied his successful formula - "555 ways to write a book with `Guerrilla Marketing' in the title!" ;) (I think it predates all those "Guerrilla Marketing" books....)

In the introductory parts of "555 Ways To Earn Extra Money", Jay explains that he, himself, lived on multiple streams of income!

What are multiple streams of income? It means you are doing several things which are bringing money in. For example, chatteling could be one stream. Writing and selling books could be another stream. Selling products as an affiliate through your own ezine could be a third stream. Looking for Finder's Fees could be a fourth. And so on!

There are PUH-LENTY of ways to make a stream of income - I've found plenty of real WORKING ideas from the writings of people like Gordon Alexander, Michael Ross, Don Alm, Jim Straw, Bill Myers, Jim Erskine, and so on....

If one stream dries up, you still have all those other streams helping to support you. And you never know - if one of those streams becomes VERY lucrative - then you are in the position to run with it!

Hey, if it's good enough for Jay, it's good enough for me.... Jay still has "multiple streams of income" today - "Guerrilla Marketing", "Guerrilla Advertising", "MASTERING Guerrilla Marketing", "Guerrilla Teleselling".... Hmmm... I guess this is more the example of Jay hitting on a VERY LUCRATIVE "stream" and sprinting with it (and undoubtedly making a mint in the process)!

There are some great lessons here.... :)

- Dien Rice