Leveraging, Goal Setting and Multiple Streams of Income

Hi Michael,

Thanks, that was a great post!

> While a specific example incorporating all
> three areas may be difficult to find, I have
> uncovered one recently…my own.

> As you well know, leverage is wonderful. It
> allows someone to multiply the results of
> their efforts by many times, without a
> comparable increase of effort.

> One of the great marketing books of the last
> few years is “Mischief Marketing” by Ray
> Simon. It’s too bad this wonderful read
> doesn’t get the chat and ink it deserves.

I agree - this is a great book. I LOVE all his great examples of what he calls "Mischief Marketing". I have a copy (real paper and ink) sitting on my book shelf. You can also read excerpts from their web site, or get the ebook version for a paltry $5 donation. (Or just get it from your local bookstore.)

Thanks for the excellent advice on utilizing VLPs! That's something I'll have to do more of!

I agree with what you say about focus too (regarding multiple streams of income). I see having multiple streams of income as having many "fall-back" positions. I have several fall-back positions, and I'm increasing them as time goes by. However, I don't work them all the time, since some of them are time-consuming....

If whatever I do at a particular time doesn't work out, I know how to survive financially by buying locally, and selling through eBay.

If for some reason that doesn't work out, I know how to make money by trading chattel through the "trader"-type weekly papers. (I used to do this profitably with notebook computers, though the markup I could get with notebooks was relatively low percentage-wise. However, sufficiently powerful notebooks are ALWAYS in demand - you make your money when you buy. If you can buy them low enough, selling them profitably is never a problem.)

Gordon Alexander's "Chattel Report" is the "Bible" if you want to make money from chatteling.

And if that doesn't work out, I've got my stock market investments to fall back on too (my investments keep growing, gradually, as time goes by).

Having several fall-back sources of income is a form of security.... It's more secure than a job is, in my opinion, in today's job climate!

I'm still working on my direct response marketing... At present, I've had a few hits and also a few misses, but by studying what's worked and what hasn't, I think I'm starting to close in on a winning formula.... :)

Thanks Michael - your post was a great inspirational post! I think there's nothing more inspirational than hearing of someone who's tried, perhaps fell down a few times, but who eventually succeeded!

I'm also curious, why $16 million? :)

Thanks for sharing your story and great advice!

- Dien Rice