Another entrepreneurial inspiration... from the world of physics research

Dien,
It seems as if this is similar to targeting a prospective market.

On the Internet numerous marketers feel that since it (the Net) is so huge and massive and reaches so far and wide that targeting is a non-essential for marketing success.

Nothing could be further from the truth.

What targeting does is narrow your focus to the optimal group of prospects.

It makes you much more efficient and effective. Which adds up to profits, all other things being equal.

So I can see how being more focused can be of great asistance to you as a marketer and especially as a problem solver.

All marketers are in the business of solving problems for others (their clients). However, if you cannot copme to a fine tuned explanation and definition of the problem then you cannot solve it. Focusing is the correct way to handle that.

Taylor

> As you may know, I've been spending some
> time back in a university physics department
> once again.... It's a temporary visit,
> mainly to help me stay in touch with the
> world of physics research, as well as with
> marketing and entrepreneurship....

> One insight I've been reminded about from
> this visit is the topic of PROBLEM-SOLVING.

> Almost everything can be seen as problem
> solving.... Whether you are trying to solve
> a complicated equation, or whether you are
> trying to sell more copies of your products!

> Many physicists see themselves essentially
> as problem-solvers, so they've given a lot
> of thought about this topic.... My visit has
> made me think of these things again.

> The biggest hurdle to problem solving may
> sound so simple, it sounds ludicrous.... But
> it is a common difficulty. The difficulty
> is....

> Stating the problem clearly and
> specifically!

> Here's an example....

> Let's say your goal is to make $50,000 a
> year.

> So, your problem to solve then is - HOW do I
> make $50,000 a year from my own business?

> The difficulty here is that the problem is
> NOT SPECIFIC enough! There are many
> thousands of ways to make $50,000 a year
> from your own business! But, unfortunately,
> that's where most people stop. So they get
> stuck, overwhelmed by too many
> possibilities.

> The next step (which many people don't take)
> is to state your problem more specifically.
> Narrow it down.

> For example, your problem might become....

> How do I make $50,000 per year by selling
> things online?

> Even that is not very specific.... It can be
> refined even further, such as....

> How do I make $50,000 per year by selling my
> own software online, yet without writing a
> line of computer code myself?

> The point is, once you have written your
> problem out more specifically, it focuses
> your mind, and it becomes easier to think
> about.

> In this example we've been talking about,
> instead of trying to think of the many
> thousands of ways to make $50,000 per year,
> now you've narrowed it down to a more
> focused, more specific problem. You're no
> longer overwhelmed by thousands of
> possibilities.

> You may not end up attempting this
> "problem" you've set for yourself,
> depending on how easy or difficult it seems
> to achieve. But no matter what, you can
> always go back and state another SPECIFIC
> problem....

> I think this approach helps to FOCUS the
> mind, and helps you get more done!

> What do you think of this? I'm jotting these
> thoughts down "on the fly," so I'm
> curious to hear your thoughts....

> - Dien Rice




Did Gordon Tell You About This?